May 022013

By Frank Wessling

High school proms are under way. Parents of teens, hold on to your wallets – especially if that teen is a girl.
She will need a special dress, special hair fix, special fingernail treatment, shared cost of a limousine, special makeup, and perhaps more cost of after-prom events, meals, etc.
What does all of this one-time ritual cost? About $1,139 per family this year, according to a survey by Visa Inc. That’s the average, which would put boys and girls together. The survey didn’t break down the average cost according to the prom-goer’s sex. Perhaps it balances out, since boys might presumably pay for more of the ancillary costs like transportation, tickets and restaurant meals while the girls put more into dress and personal appearance.

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